Business
Rodeo’s Distinguished Grand Marshal Takes Center Stage

Max Sirstins, the Director of Advertising at Sanderson Ford, one of the largest Ford dealerships in the United States, is a key figure in the industry. Under owner David Kimmerle’s leadership, the dealership distinguishes itself through community involvement and exceptional customer service, earning recognition as the most awarded Ford dealership in America.
Hailing from Salt Lake City, Utah, Sirstins has been instrumental in the dealership’s success for the past 24 years. He has significantly contributed to various charitable initiatives, reflecting the dealership’s commitment to giving back. His work includes serving on the Board of Directors for the Military Assistance Mission and the Arizona Diamondbacks Executive Council Charities.
One of his standout achievements is founding the Sanderson Ford/ABC15 Operation Santa Claus, which has raised over $10 million for local charities. Sirstins also maintains a strong partnership with the Town of Cave Creek, acting as the title sponsor for the Cave Creek Rodeo and the Taste of Cave Creek among other local events.
Recently, he expressed his gratitude for being nominated as the Grand Marshal of the Cave Creek Rodeo. He thanked Danny Piacquadio of Harold’s Corral and David Kimmerle for their unwavering support throughout the years and acknowledged the kindness received from the residents of Cave Creek. His message resonates with the community: “Thank you! Let’s Rodeo!”