Arts & Culture/Jackalope Ranch
Pokemon Takes Center Stage at Arizona State Card Show, Rising to Big Business Status

In a remarkable turn of events, Tiffany Britton, a vendor known for her Pokémon merchandise, has entered the trading card market despite her initial disinterest. Her husband, Harry Britton, a passionate Pokémon fan since the game’s U.S. launch in 1999, inspired her journey into this vibrant collectible realm.
Initially indifferent to the allure of trading cards, Tiffany found herself immersed in the culture when her husband’s enthusiasm spilled over into their everyday life. As she began to learn about the Pokémon Trading Card Game, her perspective shifted, leading her to explore opportunities within the industry.
What began as a casual venture transformed into a burgeoning business. Tiffany recognized the growing interest in Pokémon cards, which have surged in popularity, especially among collectors and enthusiasts. With her newfound passion, she aims to cater to this expanding community and share her experiences.
This unexpected shift not only highlights the inclusive nature of the Pokémon fandom but also showcases how personal connections can inspire new ventures. The Brittons’ journey emphasizes the evolving landscape of trading cards, where nostalgia and community intertwine, paving the way for new entrepreneurs in the market.