Gmail Promotions Tab Enhances Bundles with Eye-Catching Featured Images!

Gmail’s new promotions tab bundles feature provides a unique edge for highly engaging emails, helping them achieve better visibility and interaction. FeedBlitz is leveraging this by ensuring every email it sends is bundle-ready with a featured image.

Most emails in the promotions tab lack this feature, giving FeedBlitz users a competitive advantage.

Gmail currently dominates consumer email usage, making standout emails crucial for engagement. FeedBlitz automatically selects and includes featured images from your blog or newsletter, enhancing the visual appeal and encouraging recipient interaction.

As illustrated by a client example, Lisa’s email clearly benefited from this feature, catching the eye with its visually engaging content. This requires no extra effort from FeedBlitz clients, as the bundling and image inclusion are automatic.

Emails that appear in the top of Gmail’s promotion bundles are highlighted as “Top Picks” or “Top Promotions”. This visibility can persist even when new emails arrive, maintaining the presence of the email in the promotions tab.

The bundling process is unpredictable and personalized, often requiring a refresh to trigger. While it’s not guaranteed, the feature can significantly increase email visibility and engagement.

Initially, email marketers feared Gmail’s promotions tab would reduce open rates. However, it has become a useful tool for organizing non-personal mail. Bundling further enhances email visibility, positioning emails prominently in the promotions tab.

This development is significant for email marketers, especially given Gmail’s broad rollout. The more your email is bundled, the greater the engagement it will likely see, creating a positive feedback loop that benefits future emails as well.

While images in bundled emails are cropped and letter-boxed, they still provide a visual edge. FeedBlitz helps ensure these images are highlighted, supporting smarter email marketing strategies.

To maximize bundling chances, focus on engaging content and practices. Compelling subject lines, interesting mixed content, relevant calls to action, and a clean subscriber list can all contribute to higher engagement and visibility.

FeedBlitz streamlines this by automatically integrating featured images in Gmail’s bundles, across different email types, with no additional setup required from the user. Its algorithm identifies prominent images, similar to human visual preferences, to ensure emails stand out.

FeedBlitz’s Visual Mailing Editor (VME) allows users to preview and select featured images, ensuring the best possible presentation in Gmail bundles. For those less familiar with technical settings, the system works efficiently without manual intervention, identifying and promoting key images in emails.