2024 election
Democrats Unleash Mobile Billboards in Key Swing States for Final Voting Blitz

WASHINGTON — The Democratic National Committee (DNC) is finalizing a $7 million investment in its “I Will Vote” initiative by deploying mobile billboards across key metropolitan areas critical to the upcoming presidential election.
These billboards aim to boost voter turnout and guide citizens to the DNC’s I Will Vote website, which offers essential information about polling locations and educational resources.
The mobile billboards will traverse cities including Ann Arbor and Detroit in Michigan; Atlanta, Georgia; Charlotte and Raleigh in North Carolina; Las Vegas, Nevada; Madison and Milwaukee in Wisconsin; Philadelphia and Pittsburgh in Pennsylvania; and Tempe, Arizona.
DNC Chair Jaime Harrison described the I Will Vote campaign as a reflection of the party’s dedication to engaging diverse communities. He emphasized that Democrats are actively investing in outreach efforts, making sure no vote or community is overlooked as they work toward Election Day.
Historically, the “I Will Vote” campaign has targeted a broad spectrum of demographics, including Asian American and Native Hawaiian/Pacific Islander, Black, Haitian, Latino, LGBTQ+, Native American, and rural voters, with messaging available in nine languages.
This latest round of mobile billboards represents an expenditure of approximately $200,000, aiming to engage a range of voters directly.
Since its launch, the DNC’s I Will Vote website has attracted over 1 million visitors, providing critical voting information that can also be found on vote.gov and vote.org.
The DNC is urging voters to report any civil rights violations related to voting to the Department of Justice at 800-253-3931 or via their online portal.
As support for Vice President Kamala Harris intensifies, the DNC hopes these billboards will play a pivotal role in securing the 270 Electoral College votes necessary for her candidacy.
The race is proving competitive, with recent polls indicating that Harris and Republican nominee Donald Trump are closely matched, often within the margin of error, in key battleground states.
The nonpartisan Cook Political Report currently identifies Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin as toss-up states, highlighting both candidates’ chances to win Electoral College votes from these regions.
Amy Walter, editor-in-chief of the Cook Political Report, noted that while Trump shows a slight lead in Arizona, Georgia, and North Carolina, a win in these states would still leave him short of an Electoral College majority.
Conversely, Harris holds a slight advantage in Michigan and Wisconsin, though she would also need additional victories to meet the 270-vote threshold. Both Nevada and Pennsylvania remain tied, complicating the path to victory for either candidate.
Analyst Ron Brownstein pointed out that historical trends suggest battleground states often swing in favor of one candidate. In 2016, Trump won all but Nevada, while Biden claimed all except North Carolina in 2020. Furthermore, Michigan, Pennsylvania, and Wisconsin have voted cohesively in all but one election since 1980.