Music/Up on the Sun
VIVA PHX Music Festival Reborn: Bold and Bigger Than Ever!

Over the years, Phoenix has witnessed the rise and fall of numerous festivals, each leaving its unique imprint on the city’s cultural landscape. Among them, VIVA PHX stands out as a particularly poignant loss. Running from 2014 to 2017, this festival may have had a brief existence, but its impact resonated strongly with attendees.
VIVA PHX celebrated the vibrant music and arts scene of the city, drawing in diverse crowds eager to experience local talent alongside national acts. It was more than just a music festival; it became a communal gathering, fostering connections among artists and fans alike.
Many enthusiasts recall the electric atmosphere and the extensive lineup that showcased the rich tapestry of Phoenix’s cultural identity. The festival’s demise left a noticeable gap, prompting questions about the future of such community-driven events in the city.
As Phoenix continues to evolve, residents and organizers alike reflect on the vibrant memories created during VIVA PHX, hoping that future festivals will capture the same spirit of collaboration and celebration.