Business
Violence Fails to Shift Political Views: A Call for Change

On March 30, the Flagstaff Police Department reported on a violent road rage incident that occurred on March 19. The confrontation unfolded at the intersection of Butler Avenue and Milton Road, then escalated along Route 66 through downtown Flagstaff.
Witnesses noted both drivers displayed erratic behavior, including honking horns and aggressive hand gestures. The conflict involved a 33-year-old local resident, Robert Artherton, driving a Chevrolet Cavalier, and a 61-year-old woman in a Tesla.
According to police, Artherton cut off the Tesla, bringing both vehicles to a halt. He then exited his car and assaulted the female driver, resulting in minor injuries for both parties. Artherton was later cited for disorderly conduct, assault, and aggressive driving and was released after seeking medical attention for a hand injury. He has a criminal history, including a felony conviction for endangerment in Maricopa County and failed to appear at a subsequent arraignment hearing.
This incident occurs amid rising tensions related to protests against companies associated with billionaire Elon Musk, owner of Tesla, SpaceX, and Twitter, now known as “X.” Protests against Musk’s businesses have included vandalism of Tesla vehicles and dealerships, with demonstrators voicing frustration over political associations and corporate practices. However, violent actions often alienate public opinion and reflect poorly on the causes protestors aim to support.
Historically, protests that have successfully incited change, from the Montgomery Bus Boycott to the 2018 Google employee protests against harassment, indicate that collective action can yield results. Conversely, poorly organized or unfocused demonstrations, such as those from the Occupy Wall Street movement, have struggled to convey clear messages or achieve meaningful outcomes.
In recent events, college protests following the unrest in Gaza demonstrate how even well-intentioned movements can become marred in controversy and backlash. The response from university administrations can influence the efficacy of protests, particularly if they fail to facilitate a peaceful discourse between opposing views.
A 2022 study found that Tesla buyers skewed politically towards Democrats, with 38% identifying as Democrats compared to 30% as Republicans. Although the specific political beliefs of the Tesla driver involved in the Flagstaff incident were not disclosed, her demographic suggests she may not align with recent political trends favoring the current administration.
Acts of violence or vandalism can jeopardize public goodwill towards a cause, ultimately impacting those who work within the affected industries. Tesla’s workforce relies on their jobs for economic stability, regardless of corporate politics. Advocates for change should remain mindful that consumer decisions are influenced more by economics than ideology. Protests can raise awareness, but effective political change requires tangible actions beyond mere demonstrations.
Following the March 19 incident, the Flagstaff Police Department clarified that both drivers alleged hostile interactions stemming from aggressive driving and disorderly conduct. As details continue to emerge, authorities encourage anyone with information to contact the department directly.