Tucson Health Officials Turn to Social Media Amid Surge in Female Syphilis Cases

The rise in syphilis cases, particularly among women, has prompted Pima County health officials to utilize social media for disseminating information about free STD testing. Last year’s provisional data reveals 108 syphilis cases reported, with 93 diagnosed in men and a notable jump in cases among women, increasing from “less than six” to 15.

Azucena Huerta, the lead communicable disease investigator for the Pima County Health Department, noted a significant shift in demographics, with more women contracting the disease. Historically, syphilis cases largely involved men who have sex with men. Nearly a third of the women diagnosed reported using internet dating sites, linking this trend to a growing public health concern.

Syphilis can be easily detected and treated but poses severe risks if left untreated. Symptoms may present as sores or rashes on various parts of the body. The increase in cases prompted the launch of an advertising campaign on Facebook in mid-December, aimed at raising awareness of testing options. Huerta indicated the ads have likely increased visibility, although the overall testing numbers have remained stable.

In February, the health department noted a slight uptick in testing, which Huerta hopes is linked to the campaign. Personal data from patients remains confidential, yet some indicated they were influenced by their active Facebook profiles to seek testing. Notably, the overall syphilis case rates have risen since 2013, when only 55 cases were reported. This compelled health authorities to initiate various outreach strategies.

While syphilis rates in Pima County remain lower than those for chlamydia and gonorrhea, the county continues to prioritize this issue due to the severe complications it can cause, particularly congenital syphilis. Currently, Pima County ranks second in Arizona for syphilis prevalence, following Maricopa County, according to state health records.

For further information on sexually transmitted diseases and testing services, individuals can visit the Pima County Health Department’s website at webcms.pima.gov.

Contact reporter Caitlin Schmidt at cschmidt@tucson.com or 573-4191. Follow her on Twitter: @caitlinschmidt.