Revamping Sedona: A Cleaner, More Inviting Destination

In October 2014, Sedona resident Debbie Johnson transformed her dissatisfaction into action after a disappointing experience with a car wash, leading to the establishment of Cleaner Quicker Car Wash and Detailing. “We tore everything out, just this façade is all that’s left,” she recounted, emphasizing the investment in top-notch equipment alongside her husband, Bill Johnson.

The couple, who moved from Aspen, Colorado, to Sedona in 2011, aimed to escape harsh winters and get closer to Lake Powell. Chris West, a site manager with 22 years of tenure, shared, “She helps us all and we’re still here,” underscoring Debbie’s benevolent nature and community support. His testimony reflects Debbie’s character, recalling how she alleviated his financial burdens during tough times.

Bill Johnson’s roots in Sedona date back to 1993 when he began investing in local real estate. As a committed employer, he acquired mobile homes in Cottonwood to support staff members. “Most of our crew has been with us a long time,” Debbie noted, highlighting their journey to home ownership, largely thanks to Bill’s generosity. Current supervisor Riley Kemper shared how living in one of the Johnsons’ houses helped him save money during challenging years.

Bill Johnson passed away in September 2023 at 82. His extensive career as a U.S. Army combat engineer and management consultant included an education at Yale and Harvard, coupled with leadership roles at McKinsey & Company and Scientific-Atlanta Inc. Notably, he was remembered for his adventurous spirit, described in a 1990 New York Times profile as someone “plunged full-speed into the challenge of turning around the company.”

Debbie’s journey is equally remarkable. As a single mother of three, she faced hurdles in a predominantly male-dominated field. “I started my career with General Electric in oil and gas,” she said, emphasizing her determination. She rose to become one of the first women in GE’s Advanced Management Program, specializing in finance and strategic planning.

The Johnsons’ love story began in an investors committee meeting in Las Vegas. Bill, then 65, openly expressed his desire to find a soulmate, eventually leading to a serendipitous introduction to Debbie. They legally married three times, celebrating their bond through three unique ceremonies, including a memorable wedding under the African sky.

The couple’s philanthropic spirit shone through their involvement in various local organizations. Bill often highlighted the fulfillment derived from helping others, especially through community initiatives like the Sedona Community Food Bank.

In memory of Bill, Northern Arizona Healthcare (NAH) announced plans to create a professional development scholarship for Sedona staff. “Part of his legacy was his passionate advocacy for the residents of Sedona,” said Chief Philanthropy Officer Larry Kushner. So far, approximately $40,000 has been raised towards the $75,000 goal needed to launch the scholarship.

As part of the fundraising efforts, Debbie will kick off a donation drive at the car wash from October 18 to November 2, with a portion of the proceeds directed to the scholarship fund. “We need $100,000 for it to be perpetual,” she explained, showcasing her commitment to honoring Bill’s legacy.

Kushner praised both Bill and Debbie for their dedication to community welfare, stating, “They don’t make them any better than Debbie.” The scholarship program, which began three years ago, has grown extremely competitive, demonstrating the Johnsons’ lasting impact on the Sedona community and beyond.