Poll Reveals Strong Loyalty of Latino Men to Democratic Candidates in 2024

WASHINGTON — New polling indicates that while Latino men are increasingly leaning Republican, the majority still supported Democratic candidates in the 2024 election. The 2024 American Electorate Voter Poll, released Tuesday, shows these trends emerging after Donald Trump’s historic victory over Vice President Kamala Harris.

According to co-founder of Barreto-Segura Partners Research, Matt Barreto, the national exit polls misrepresent Latino voting patterns, particularly among men. The survey revealed that 56% of Latino men voted for Harris, whereas 43% opted for Trump.

The gender gap in voting preferences is evident, as approximately two-thirds of Latino women supported Harris while about one-third chose Trump. Contrasting exit polls suggest a shift toward Trump among Latino voters, highlighting a divergence in the findings.

This extensive survey, conducted between October 18 and November 4, engaged over 9,000 voters from various racial and ethnic backgrounds across battleground states including Arizona, Georgia, Michigan, Nevada, and Pennsylvania. Additional data from California, Florida, and Texas provided context due to their significant minority populations.

Barreto emphasized confidence in the survey’s representation, noting that it was balanced demographically and conducted in Spanish at every step. He remarked that young voters, regardless of race, have demonstrated a shift toward Republican views compared to 2020, a trend not confined to any single racial group.

Henry Fernandez, CEO of the African American Research Collaborative, stated that the electoral results reflect a broad movement toward the Republican Party across nearly all demographics. This shift, he noted, stemmed largely from economic concerns such as rising living costs.

Despite the majority of voters of color backing Harris and a significant number of white voters supporting Trump, the trends indicate a decline in support for Democrats. Fernandez highlighted that key Democratic issues performed well in ballot initiatives, yet the weakening support persists.

Ultimately, over 60% of Latino voters backed Harris, while about one-third supported Trump. Notably, more than half of all Latino respondents felt Democrats would better address their most pressing issues, compared to around one-third who believed Republicans could.

Inflation, healthcare, and jobs emerged as the top concerns across all surveyed groups, with abortion rights also ranking highly. Nearly three-quarters of participants supported a federal law guaranteeing access to abortion, emphasizing its importance. Furthermore, there were significant apprehensions among voters of color regarding Project 2025, a conservative initiative linked to Trump’s administration.

Last updated 3:43 p.m., Nov. 12, 2024