Poll Reveals Strong Loyalty Among Latino Men to Democratic Candidates in 2024

New polling data released Tuesday suggests that, despite a notable trend of Latino men shifting towards the Republican Party, a significant majority still cast their votes for Democrats in the recent presidential election. The 2024 American Electorate Voter Poll emerges a week after Donald Trump secured his second term by defeating Vice President Kamala Harris, highlighting the electoral strategies focused on Latino voters during the campaign.

Matt Barreto, co-founder of Barreto-Segura Partners Research, emphasized the misinterpretation of Latino voting trends in national exit polls. “The national exit polls are wrong about Latinos in general and Latino men in particular,” Barreto stated during a media briefing. The poll found that 56% of Latino men voted for Harris, with Trump receiving 43% of their support. Additionally, roughly two-thirds of Latino women backed Harris, compared to about one-third who chose Trump.

While some exit polls suggested a significant movement of Latino voters towards Trump, the comprehensive survey conducted by data scientists from Barreto-Segura Partners Research, the African American Research Collaborative, and Harvard University provides a different perspective. It targeted over 9,000 voters across key battleground states, including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, between October 18 and November 4.

The survey also included critical data from California, Florida, and Texas, states known for their considerable minority populations. Barreto expressed confidence in the survey’s accuracy, noting its representation of Latino demographics and the availability of Spanish-language options throughout the survey process. He also pointed out a notable shift towards Republican support among young voters of all racial and ethnic groups compared to the 2020 election.

Henry Fernandez, CEO of the African American Research Collaborative, remarked that the election reflected broader trends, stating, “This election was not about one group moving towards the Republican Party, but instead a shift of virtually every group towards the GOP by relatively small but consistent margins.” He attributed this shift largely to concerns about living costs, suggesting a nuanced view of voter behavior across groups.

In terms of specific voting patterns, over 60% of Latino voters, overall, cast their ballots for Harris, while just above one-third supported Trump. More than half of Latino voters expressed confidence that Democrats would better address their most pressing concerns, compared to approximately one-third who sided with Republicans.

Key issues for these voters included inflation, healthcare costs, and economic stability, which were identified as the top concerns across all racial and ethnic groups surveyed. Abortion and reproductive rights also emerged as pivotal issues, alongside housing affordability and immigration reform for those already residing in the U.S.

Support for a federal law guaranteeing access to abortion was robust, with about three-quarters of voters across all demographics in favor. Additionally, many Black, Latino, Native American, and Asian American voters expressed apprehensions regarding Project 2025, a proposed conservative agenda from the Heritage Foundation, despite Trump’s attempts to distance himself from it.