Political Text Messages in Arizona Reach New Low, Expert Warns

PHOENIX — The 2024 Presidential election is heating up, with Arizona emerging as a pivotal battleground. As campaigns ramp up their efforts, voters are inundated with unsolicited messages.

Many residents report receiving a barrage of text messages—some tallying dozens each day. “It’s wearing me out,” complained voter Sam Dierks, reflecting a widespread sentiment among those who feel overwhelmed by the constant communication.

Others, like Maria Maytorena, have made their choices clear. “I don’t need any more advice or counseling or anything,” she stated. Yet, despite their resolution, the messages persist, causing increasing frustration.

Stan Barnes, a political consultant based in Phoenix, noted that this election cycle stands out for its aggressive messaging. “This is the worst it’s ever been,” he said, citing the relentless campaign methods employed by candidates seeking to capitalize on Arizona’s swing-state status.

Indeed, both presidential candidates have visited Arizona multiple times, highlighting the state’s importance in determining the election outcome. With multiple races at stake, candidates are investing heavily in outreach, making it imperative for them to maximize every potential voter’s attention.

Despite the relentless texts, Barnes expressed skepticism about their effectiveness. “I think the short answer is no. Not as many as the advertisers and consultants wish would happen,” he stated. However, with every vote counting, candidates continue to try to engage undecided voters, no matter how slim the chance.

As Election Day approaches, the deluge of texts and flyers is expected to persist until polls close. One strategy for alleviating the barrage of messages is early voting. According to a Maricopa County spokesperson, both Republican and Democratic parties have access to voter registration data. They can see who has voted, allowing them to adjust campaign outreach accordingly.

“The minute the consultants see that you voted, that outreach will stop,” Barnes explained, indicating that a submitted mail-in ballot could lead to a reduction in campaign messages.