Phoenix’s MADE Art Boutique Marks Two Vibrant Decades on Roosevelt Row

In a bid to enhance the aesthetics of downtown Phoenix, Cindy Dach and Greg Esser planted three ficus trees on their property a year after purchasing a historic bungalow at Roosevelt and Fifth streets. This decision marked a significant moment in their long-term investment in the urban landscape.

These trees, once mere saplings, have since grown to become a defining feature of the location, symbolizing both growth and commitment to the community. The couple’s dedication over the last twenty-five years has transformed the area, blending historical charm with modern urban design.

As the ficus trees flourish, so does the surrounding neighborhood, which has seen substantial revitalization and an increase in community engagement. The transformation is not merely aesthetic; it reflects a broader trend of urban renewal in Phoenix.

By nurturing these trees, Dach and Esser have underscored the importance of green spaces in urban settings. Their actions have inspired other local businesses and residents to consider the environmental impact of their choices.