Arts & Culture/Jackalope Ranch
Phoenix Family Behind the Iconic Coachella Ferris Wheel

Every year, the Coachella Valley Music and Arts Festival attracts thousands of festivalgoers. This high-profile event has become synonymous with vibrant music, art installations, and a unique desert atmosphere. Among the festival’s landmarks, the iconic observation wheel stands tall, providing a picturesque backdrop for countless Instagram photos.
This year, the festival is expected to once again draw music enthusiasts and art lovers alike, celebrating creativity in various forms. With a lineup of diverse artists and performers, attendees can anticipate an unforgettable experience set against the stunning Californian desert landscape.
The observation wheel, a staple of Coachella, offers breathtaking views, further enhancing the festival’s appeal. As people capture moments against this symbol of the event, it signifies more than just amusement; it embodies the spirit of community and artistic expression that Coachella represents.