New Zealand Airport Introduces Quick Goodbye Hugs to Boost Farewell Efficiency

Dunedin Airport in New Zealand has introduced a unique regulation aimed at enhancing traffic flow during drop-offs. This policy enforces a three-minute time limit for farewells, encouraging travelers to keep emotional goodbyes brief. The measure is a response to congestion caused by lingering farewells in the airport’s drop-off zone.

Signs outside the terminal state, “Max hug time three minutes,” directing those wishing for prolonged farewells to the airport parking lot instead. This initiative, implemented in September, is geared towards ensuring the drop-off area operates smoothly, according to CEO Dan De Bono.

De Bono explained that the regulation serves as a gentle reminder that this zone is intended for swift goodbyes. However, the new policy has sparked mixed reactions across social media platforms. While some critics claim it infringes on personal freedoms, others have expressed support for the initiative.

In light of wider airport measures that include monetizing drop-offs or imposing fines, Dunedin Airport opted for a more lighthearted tactic. “We wanted a quirky approach,” De Bono remarked, highlighting the airport’s community focus.

According to De Bono, three minutes is a sufficient duration for saying goodbye. He noted that a 20-second hug is effective for releasing feel-good hormones like oxytocin and serotonin, suggesting longer embraces could become uncomfortable.

Despite the regulations, the airport does not plan to enforce hug compliance rigorously. “We do not have hug police,” De Bono asserted, noting that passengers can enjoy their farewells in the parking lot, where they can embrace for up to 15 minutes without restriction.