New Law Limits Marijuana Marketing Strategies

Approved law restricts marijuana advertising in public spaces

Any symbols or characters that might entice people under 21 years old will be banned

Law does not go into effect until June 2026

Arizona lawmakers have taken significant steps to regulate marijuana advertising, aiming to protect minors from exposure to the drug. A new law, recently signed by Governor Katie Hobbs, prohibits marketing tactics that could appeal to individuals under 21 years old.

Representative Selina Bliss emphasized the importance of preventing advertising aimed at younger audiences. The law bans the use of any imagery, including toys and cartoon characters, in marijuana advertisements.

Products that mimic food or drink brands popular among children are also prohibited. The regulations extend to various advertising channels, restricting any content that could reach youthful viewers.

Public transportation and airports will see a ban on marijuana advertising. Websites too must comply, allowing ads only if a minimum of 73.6% of the audience is over 21, a figure based on national census data.

This measure mirrors past efforts to regulate tobacco advertising, reflecting a growing concern for children’s safety. Bliss, a nurse, highlighted the risks faced by young children due to accidental exposure to marijuana products.

Phoenix pediatrician Gary Kirkilas supports the new law, likening it to the FTC’s historical crackdown on enticing cigarette marketing. He presented compelling evidence, including images of Santa Claus used in marijuana ads.

While marijuana was legalized in Arizona for adults following a 2010 vote, advertising has raised concerns over influence on younger audiences. Despite initial resistance, lawmakers agreed on the necessity of these restrictions.

The law will take effect on June 30, 2026, giving businesses time to adapt to the new guidelines. Nevertheless, the conversation about responsible marketing practices in the cannabis industry continues.