Master Holiday Email Campaigns with FeedBlitz: Your Essential Guide

The holiday season seems to approach more quickly each year, emphasizing the need for early preparation in planning, content creation, and revenue strategizing. This guide delves into holiday email campaigns to help make this season your best yet.

This guide is divided into four sections:

• Planning and prepping your holiday campaigns
• Creative campaign ideas for the holiday season
• Design shortcuts for your holiday emails
• Incorporating email ads for the holidays

Let’s dive right in!

1. Planning and prepping your holiday campaigns

The holiday season can quickly become overwhelming with countless emails, promotions, and activities. Here’s a streamlined approach to preparing:

1. Strategize: Review your past campaigns, noting successes and areas for improvement. Brainstorm new ideas on a separate sheet.
2. Map: Plan the number, timing, and content of your campaigns based on your available time and resources.
3. Create: Develop your content, funnels, forms, and tags in advance to avoid last-minute scrambles.
4. Test: Test your content repeatedly to address any formatting or timing issues before sending.

Details on these steps are available in Holiday Email Campaigns Made Easy, along with a downloadable campaign planner.

2. Creative campaign ideas for the holiday season

Both email veterans and novices often seek inspiration for holiday campaigns. Here are four ideas to consider:

• Offer Exclusivity: Provide unique content only for your email subscribers, like a new PDF, early access to courses, or exclusive downloads.
• Embrace Countdowns: Send a series of shorter emails counting down to the holidays, featuring small surprises, quotes, recipes, or prompts.
• Contests & Collaborations: Organize creative contests or collaborate with others. For example, run a pet costume contest with multiple emails for entries, voting, and winner announcements.
• Discounts & Promos: Incorporate sales, special offers, and subscriber-exclusive discounts in your holiday emails.

If you’re worried about crowded inboxes, use tools like Inbox Activity Detection to ensure your emails are seen.

3. Design shortcuts for your holiday emails

Leverage design shortcuts within tools like the Visual Mailing Editor (VME). Access a library of premade templates for holidays. Customize them with your logo, images, and content for quick deployment.

Furthermore, use the keyword search for seasonal templates and flexible content layouts. If ads are part of your strategy, simply drag-and-drop advertising blocks into your emails.

Ready to elevate your holiday emails? Start with free templates and images integrated into the VME.

4. Incorporating email ads for the holidays

The fourth quarter typically brings high advertising revenues. High email engagement and ample ad inventory create prime revenue opportunities. Dive deeper into ad strategies with our detailed guide, featuring real client examples and optimization tips.

Even if you’re experimenting, the holiday season is ideal for testing new ad strategies. All FeedBlitz clients can join the ad program quickly, without disrupting existing web ads.

Avoid the last-minute rush by planning and prepping now for a stress-free holiday campaign.

You don’t need to feel overwhelmed by end-of-year email campaigns. Early preparation can help you succeed and make the most of this lucrative period. Utilize available resources and tools to win the inbox this holiday season.

Send your holiday campaigns with confidence. For more details or to start a free trial, visit our support page.