Jason Asher Parts Ways with Barter & Shake, Bids Farewell to His Phoenix Bars

Phoenix cocktail expert Jason Asher has departed from Barter & Shake Cocktail Entertainment, the hospitality collective known for its acclaimed immersive cocktail venue, Century Grand. Asher co-founded the group alongside Rich Furnari, who continues to serve within the organization.

This shift marks a significant change in the local cocktail scene. Asher’s influence in developing innovative drink experiences has garnered widespread recognition. His departure raises questions about the future direction of both Century Grand and the broader operations of Barter & Shake.

Furnari, remaining at the helm, must now steer the group through this transition. The cocktail community will be keenly observing how this departure impacts the brand’s signature style and reputation moving forward.