Is PHX Surf a True Oasis or Just an Illusion?

PHX Surf is set to transform the landscape of Maricopa with a groundbreaking waterpark project. Located at the intersection of State Route 238 and Loma Road, this ambitious $100 million development aims to create a unique “oasis” for both locals and tourists.

After a period of relative silence regarding the 34-acre project, CEO Erin LaGrassa elaborated on the evolving vision for PHX Surf. Initially conceived as a large-scale waterpark similar to Mesa’s Golfland Sunsplash, the design has shifted to favor wellness and relaxation, with surfing at the core of its theme. “We are focusing on harmonizing surf with wellness by creating a staycation type of venue,” LaGrassa explained.

The groundwork could commence as early as mid-December. Following a recent submission of development review paperwork on September 23, Maricopa’s Planning & Zoning Commission is expected to review updated project plans on the agenda for November 25.

Expressing gratitude for the community’s patience, LaGrassa stated, “Thanks for keeping the faith. It is coming.” She emphasized that the team is eager to deliver on promises without overcommitting.

Moreover, PHX Surf has undergone substantial design changes. Initial blueprints featuring traditional wave pools have been replaced with a unique surf lagoon shaped like sunglasses. This redesign aims to create a more natural and inviting environment, distinguishing it from conventional water parks found in the Phoenix metro area.

LaGrassa and design partner Greg Fernandez highlighted their commitment to an organic architectural style. “We really want you to feel like you’re in an oasis,” LaGrassa remarked, adding that the smooth, flowing shapes enhance the park’s aesthetic appeal.

In terms of accommodations, the park will feature rounded villas, inspired by desert elements and designed by Austin-based ICON Technologies. These villas will utilize 3D printing technology to ensure efficient construction and a distinctive look, akin to an adobe structure.

Economically, the park is positioned to attract significant tourism revenue. Luis Cordova, an economist with Rounds Consulting, underlined the benefits such a development brings to Maricopa. “Cities should be looking for these kinds of amenities because it makes the city more attractive to live in,” he stated.

However, traffic remains a crucial concern for residents. Initial estimates project an influx of approximately 840 visitors, translating to around 455 vehicles on peak days. The Arizona Department of Transportation reports that more than 52,000 vehicles traverse this section of SR 347 daily, making the potential impact of PHX Surf a topic of interest among locals.

For the time being, officials emphasize the excitement surrounding this venture, encouraging residents to remain hopeful about the future. As LaGrassa aptly noted, “It’s been a crazy roller coaster, but I will be very excited when we literally have a shovel in the ground.”