Chamber Transforms Into ‘Greater Maricopa Business Alliance’ Amidst City Staffer’s Controversy

In a lively annual meeting, the Maricopa Chamber of Commerce unveiled its new name, the Greater Maricopa Business Alliance. This rebranding effort aims to extend the organization’s influence beyond Maricopa’s borders.

Executive Director Kelly Anderson explained that the name change is the culmination of months of planning and community engagement. “This isn’t just about Maricopa anymore — our businesses and our impact reach far beyond city limits,” she stated. Under her leadership, the chamber has welcomed 57 new members in the past year.

The rebranding seeks to include businesses from Hidden Valley, Stanfield, and other areas in Western Pinal County. Alongside the name change, the chamber introduced a new logo and updated mission statements, alongside refreshed marketing materials.

However, the change sparked some controversy. Brenda Campbell, a City of Maricopa employee, raised concerns about the lack of member involvement in the decision-making process. “There was a vote by the board, not a vote of the membership. This seems to have occurred without proper transparency,” she remarked. Campbell is a non-business member, contributing $150 in dues annually, and has voiced her frustration over not being consulted.

Campbell’s business history includes a previous venture under the brand LuLaRoe, which faced legal troubles due to pyramid-scheme violations. Currently, she is attempting to sell sleeping bags for dolls, yet this business is not affiliated with the chamber.

Responding to concerns, Anderson emphasized that decisions rest with the elected board. She clarified, “Every year, we have vacancies on the board, and members elect representatives to make governance decisions.” Despite the criticism, other attendees did not challenge the board’s decision.

In 2023, the relationship between the City of Maricopa and the chamber deteriorated when the city accused the chamber of breaching their contract. Consequently, the chamber was evicted from city premises, and the city revoked its membership. Presently, the city remains outside the chamber’s fold.

The rollout of the Greater Maricopa brand will take place over the coming months, with members encouraged to provide feedback on the new identity. Anderson assured the audience that while input is welcome, the organization is committed to maintaining progress: “We’re not waiting forever. This change needs to move forward.”

Anderson pointed out that the term “Chamber of Commerce” can seem outdated, especially for younger business owners. The word “Alliance” was chosen to create an image of collaboration. Shannon Kleinjans, president of the board, echoed this sentiment, stating, “This is not just a name change. It’s a commitment to growth, inclusion, and innovation.”

Additionally, the chamber unveiled several initiatives aimed at supporting small businesses, including a city-wide culinary event dubbed “Taste of Copa” and the Academy for Business Leadership Excellence (ABLE), a new leadership development program. Another initiative is the Maricopa Chamber Foundation, which will focus on workforce development and youth programs.