Beyoncé’s Halftime Show: What Do NFL Stars Really Earn?

In a groundbreaking event, Beyoncé is set to perform live during the halftime of the Ravens-Texans game on Christmas Day, airing exclusively on Netflix. This performance marks a departure from her previous appearances, as it does not take place during the Super Bowl.

Beyoncé’s performance is expected to last approximately nine minutes, drawing a significant audience eager to witness her on stage. Netflix has coined the event the #BeyonceBowl, indicating the importance of this broadcast as the company ventures into streaming NFL games.

The singer has a storied history with halftime shows. In 2013, she headlined the Super Bowl, later joining Coldplay for the 2016 performance. Notably, these high-profile appearances were essentially pro bono, as the NFL does not pay performers directly but covers production costs, which can soar into the millions.

Details regarding Beyoncé’s compensation for the Christmas halftime show remain ambiguous. Reports suggest that this performance may fall under a three-project deal with Netflix valued at around $60 million, signed in 2019. If her Christmas performance is considered the second project, it could imply payment of approximately $20 million for this engagement.

As for the future of halftime shows, Kendrick Lamar is confirmed to headline the Apple Music Super Bowl Halftime Show in 2025. Scheduled for February 9 at the Caesars Superdome in New Orleans, Lamar aims to showcase hip-hop’s place within the NFL’s biggest event, having previously participated alongside a lineup of legendary artists in 2022.

This report incorporates contributions from the Associated Press.