Assistance League Unveils Bold New Identity

North Central’s Assistance League of Phoenix, a key player in supporting Arizona students and families for over 64 years, has officially rebranded as Delivering Dreams of Arizona. This announcement came in May and aims to solidify the organization’s connection with the communities it serves.

The rebrand centers solely around the name and logo, ensuring that the core mission remains intact: enhancing children’s lives through essential programs that promote self-esteem and improve quality of life. The existing services, staff, and volunteer efforts remain unchanged, continuing the work beloved by the community.

This rebranding follows the earlier progressive shift of the organization’s flagship program, now called Delivering Dreams Bus, which was formerly known as Operation School Bell. This vital initiative operates three buses and partners with over 155 K-8 Title I schools throughout the greater Phoenix area, reaching more than 15,000 students annually with essential items like shoes and clothing.

For further details, interested parties can contact 602-944-7636 or visit www.deliveringdreamsaz.org.