Arts & Culture/Jackalope Ranch
Danelle Plaza: Tempe’s Final Cool Spot Ready to Embrace a New Chapter

The Danelle Project has become a focal point for art and creativity in Tempe, largely due to the efforts of Rob Moore, who has led the nonprofit for nearly a decade. This initiative is dedicated to revitalizing Danelle Plaza, highlighting its artistic and commercial significance.
Under Moore’s leadership, the area at Southern and Mill avenues has transformed from a neglected site into a vibrant community hub. Local artists and residents now refer to it as “the last cool place in Tempe.” The Danelle Project promotes a supportive environment where local artists, regardless of their experience, can thrive and express themselves.
This organization exemplifies grassroots efforts, showcasing the power of community in fostering artistic growth and cultural expression.