Business
Beans, Bitcoins, and Bentleys: Unpacking the Buzz Behind Bashas’ Rise

Don Senneville and Jim White
For months, the CUP has explored the multifaceted world of coffee, delving into its flavors, origins, and cultural significance. Yet, a growing segment of coffee drinkers has evolved in their choices, moving away from traditional dairy add-ins. Various reasons may drive this shift: dietary restrictions, ethical considerations, or a newfound preference for plant-based alternatives.
This shift has sparked a burgeoning industry dedicated to non-dairy coffee creams. Options abound, including oat milk, almond milk, soy milk, and coconut milk, offering a diverse selection for those avoiding dairy. While some products, like Nestlé’s Coffee-Mate, tout themselves as non-dairy, they often contain milk-derived ingredients. Responding to this market, Nestlé has introduced Bliss, catering to those who seek a truly dairy-free experience, a concept highlighted by Ranger Rita.
The realm of non-dairy creamers expands further, but our co-host Don remains skeptical. His affection for half ‘n’ half has him reluctant to embrace these new offerings. Despite his explorations, he hasn’t discovered a non-dairy creamer that satisfies his palate. His current favorites lean towards coffee liqueurs, with Kahlua and Baileys Coffee Toffee capturing his interest. The question remains: which non-dairy alternatives resonate with your taste preferences?
Many of these new products come with a hefty price tag, prompting a larger discussion about currency and its relevance. The idea of eliminating the penny and nickel arises, as it would phase out familiar idiomatic expressions tied to these coins. A math enthusiast pointed out an oversight in a previous discussion regarding transactions ending in a zero, which we will revisit. Moreover, the question arises: why isn’t there a dedicated key for cents on keyboards, and can we buy coffee with Bitcoin? Innovative concepts like a “free coffee” initiative at Roc2 add to the conversation.
On an unrelated note, there’s humor found in the juxtaposition of luxury vehicles at local coffee hotspots. Imagine sipping your brew at a Bashas’ Starbucks, observing Bentleys and Lamborghinis parked nearby. The presence of these upscale cars raises intriguing questions about societal norms and perceptions. Watching the scene unfold can provoke thought, leading to contemplative moments about wealth and lifestyle.
In essence, the world of coffee continues to transform, influenced by dietary trends and consumer preferences. As we navigate these changes, let’s keep the dialogue going. Feel free to share your thoughts with us at The CUP.