The Market Basket Report: Unveiling the Truth Behind Grocery Prices

PHOENIX — As the cost of living continues to rise, 12News is closely monitoring grocery prices across the Valley. Each week, the news outlet surveys three major stores—Safeway, Fry’s, and Walmart—to capture the changing landscape of essential food prices.

This initiative, known as the 12News Market Basket, compares both store brands and popular national brands at each location. By taking weekly snapshots, the team aims to provide insights into how local prices stack up against national trends.

In the week of February 24, 2025, prices in Phoenix appear to be stable, despite increasing costs nationwide. Experts anticipate potential upward pressure on food prices, particularly in eggs and ground beef, due to ongoing supply chain challenges, such as an avian flu outbreak leading to the culling of chickens. The Associated Press reports that U.S. egg prices could soar another 20% this year. Meanwhile, ground beef prices continue to rise steadily.

Data collection for the Market Basket occurs every Sunday at the following locations: Safeway at 340 E McDowell Rd, Fry’s at 100 E Jefferson St, and Walmart at 3721 E Thomas Rd. It’s important to note that the analysis does not include membership discounts or coupon offers; sales are only recorded for all customers.

The local price data serves as a crucial tool for consumers seeking to navigate their grocery expenses amid fluctuating national averages reported by the U.S. Bureau of Labor Statistics. Their data reflects grocery prices averaged across various American cities.