Kendrick Lamar Skips Super Bowl Buzz, Focuses Away from Drake and Paychecks at Press Conference

On Sunday, Kendrick Lamar will make history by becoming the first solo hip-hop artist to headline the Super Bowl halftime show in New Orleans.

Emphasizing his commitment to authentic storytelling, Lamar spoke at a recent press conference about the unique vibe he plans to bring to the performance. “Being in the now and how I feel—that’s the L.A. energy for me,” he remarked, discussing his desire to connect his journey and growth with the audience.

Fresh from his Grammy win, where he took home awards for song and record of the year with his diss track “Not Like Us,” Lamar is set to deliver an impactful performance. He stated, “Storytelling is present throughout my catalog, and I’m passionate about sharing that wherever I perform.”

This performance marks Lamar’s return to the Super Bowl stage, where he previously collaborated with other renowned artists, including Dr. Dre and Snoop Dogg, during the 2022 halftime show. His role on Sunday symbolizes a significant moment for hip-hop within a major cultural event.

Discussing the importance of his upcoming performance, Lamar expressed, “It puts the culture at the forefront, where it needs to be, not just minimized to catchy verses. This is true art, representing everything I’ve worked for.”

While details about the performance remain sparse—following a tradition of keeping plans under wraps—SZA is confirmed to join him on stage. The Super Bowl will take place at the Caesars Superdome, showcasing a championship clash between the Kansas City Chiefs and the Philadelphia Eagles.

The pregame festivities will feature a distinct Louisiana flavor, with Jon Batiste singing the national anthem and Trombone Shorty alongside Lauren Daigle performing “America the Beautiful.” Additionally, Ledisi will deliver “Lift Every Voice and Sing.” Special accommodations will include American sign language interpretations for the national anthem and various performances.