3 Email Marketing Hacks That Save You Time

As distractions reach an unprecedented high, maintaining focus has become increasingly challenging for numerous individuals. These changes have disrupted normalcy, leading to a juggling act between homeschooling, career responsibilities, and coping with pervasive worries.

The diminished attention span complicates dedicating time to email marketing initiatives. This is where automation and creative content strategies come into play, making email marketing more manageable.

One effective strategy is automatically emailing new blog posts to mailing lists. Setting up an automated RSS to email campaign ensures that new site updates are sent to subscribers on a predetermined schedule. This dual-function approach eliminates the need to choose between site updates and email marketing.

Another time-saving tactic is resending evergreen content. Recycling older, yet relevant, content keeps the audience engaged without the burden of creating new material. This method offers the advantage of reaching subscribers who may have missed previous emails, considering that open rates typically encompass a different segment of the audience each time.

Reactivating archived funnels and past email challenges can also be beneficial. Digital courses or challenges previously created can be edited and re-shared, maintaining subscriber engagement. Setting up tags or custom fields facilitates future targeted mailings.

For example, FeedBlitz allows clients to restart any funnel campaign or clone existing ones effortlessly. This capacity for sophisticated automation supports the diversification of email campaigns.

These strategies underscore that limited time and focus do not necessarily equate to neglected email subscribers. Automation tools, originally designed to save time, prove particularly valuable during stressful periods. By adopting a “set it and forget it” approach, email lists remain active and engaged, ready for post-crisis engagement.