Mastering Thanksgiving as a New Business: Tackling Holiday Hurdles Head-On

Opened in the summer of 2023, Roadhouse Market & Butcher is now navigating the complexities of its first holiday season. Owner and manager Matt Ferrato faces the challenge of meeting consumer demand while ensuring the maintainance of fresh, high-quality products. As customers flock to the new venue, Ferrato emphasizes the importance of a robust supply chain to celebrate the holidays with quality fare.

Ferrato’s commitment goes beyond just selling meat and groceries; he aims to create a community hub. The market has quickly gained recognition for its exceptional service and well-curated selections. “We want to be the go-to spot for both everyday needs and special holiday meals,” Ferrato remarked.

The team has ramped up operations, anticipating higher foot traffic as the holiday approaches. Additionally, they are promoting local sourcing to not only support other small businesses but also to provide fresher options. This logistical shift aims to reinforce customer trust and bolster the local economy.

In a time when many small businesses struggle, Roadhouse Market & Butcher exemplifies resilience and adaptability. As they forge ahead, Ferrato is hopeful that his dedication to quality and community will resonate with the holiday shoppers.