Business
Email Deliverability Exposed: Uncover the Secrets Behind Your Inbox Success

Email marketing success hinges on one key factor: deliverability. Without proper deliverability practices, even the most well-crafted email won’t reach its destination.
Deliverability is the process that ensures emails get to subscribers’ inboxes. However, many aren’t familiar with what it entails or how it impacts email marketing effectiveness. This article aims to clarify these points.
Effective email deliverability involves several critical steps. Here’s an overview:
What is Email Deliverability?
Deliverability ensures your emails reach subscribers’ inboxes rather than getting caught in spam filters. This process is more complex than it appears, involving multiple stages and checks.
Key Terms
Understanding deliverability requires familiarity with several key terms:
- Deliverability: Ensuring emails reach subscriber inboxes.
- Inbox Placement: Achieving email delivery to the inbox, not the spam folder.
- Reputation: ISPs’ evaluation of email senders to determine email safety.
- Authentication: Validating the sender’s identity through protocols like SPF, DKIM, and DMARC.
The Email Sending Process
When you hit ‘send,’ several checks and balances ensure your email’s delivery. These steps include:
- Email creation and initial checks.
- Sending via SMTP servers.
- Delivery to the recipient’s ISP.
- ISP reputation and content checks.
- Email acceptance, rejection, or quarantine.
- Finalized status as received or undeliverable.
Each step is crucial to the email’s journey, with deliverability checks happening at multiple points.
Boosting Your Deliverability and Reputation
Improving your email deliverability not only rests with your ESP but also with actions you can take:
- Set up domain authentication to validate your identity.
- Monitor engagement data to understand audience interaction.
- Review your content strategy to meet audience expectations.
- Subscribe to your list for firsthand experience of email delivery.
- Remove inactive subscribers to maintain list health.
FeedBlitz’s Role in Ensuring High Deliverability
FeedBlitz employs several practices to maintain a high deliverability rate:
- Owns all its servers for better control and reputation management.
- Constantly monitors ISP feedback and adjusts processes as needed.
- Thoroughly vets all email lists and subscribers.
- Implements content checks mirroring ISP filters.
- Regularly updates practices to adapt to industry changes.
These measures ensure a 99.8% deliverability rate, protecting both FeedBlitz’s and its clients’ reputations.
Consider Deliverability When Choosing an ESP
While features and templates are important, email deliverability should be a top consideration when selecting an ESP. Key questions to ask include:
- What is your deliverability rate?
- Do you own or share servers?
- How do you manage undeliverable emails?
- What steps do you take to secure subscriber imports?
Understanding an ESP’s deliverability practices helps you make an informed decision, ensuring your emails reach their intended recipients.
Ready to boost your email deliverability with FeedBlitz? Start your free trial today and experience industry-leading practices in action. For further inquiries, visit our Support Page, with live support available Monday to Friday, 9 AM to 5 PM Eastern.