ASU Coach Revolutionizes Desert Sunrise Football, Unveils 110-Pound Secret Weapon

Steven Beard has taken the reins as Desert Sunrise High School’s new head football coach. His goal is to rejuvenate a relatively young program.

Beard, who also instructs world history, brings experience from four years with Arizona State University’s football team, where he served as an assistant coach for the defensive line. His move from ASU was driven by a desire to spend more time with family.

“My kids were young when I started at ASU,” Beard explained. “College coaching demands a lot of time away from home. I wanted to be a bigger part of my children’s lives and this was the right fit for me.”

He is determined to instill a winning mentality at Desert Sunrise. “If the culture’s right, the wins will follow,” Beard said. “We’re shifting the culture and mindset here, aiming to keep local kids involved and build a program that the entire city can support.”

Originating from Vallejo, Calif., Beard holds a bachelor’s degree in criminology and criminal justice and a master’s in communications from ASU. He looks forward to improving students’ lives through education and mentoring.

DSHS Athletic Director James Bradford highlighted Beard’s extensive experience. “Coach Beard understands both high school and collegiate perspectives. His knowledge of how to build relationships and the connection between academics and athletics makes him a great fit.”

Photo: Head Coach Steven Beard with player Hailey Mattson, May 9, 2024, at Desert Sunrise High School. [Bryan Mordt]

Beard’s coaching journey began in 2013 at Canyon State Academy in Queen Creek. He later had coaching roles at Northwest High School in Omaha, Neb., before returning to Canyon State Academy. In 2018, ASU recruited him as an advance opponent scout and recruiter. He transitioned to an assistant coaching role before eventually joining DSHS last year.

The previous season was challenging, with no seniors on the team and a significant defeat in one game. Despite this, Beard focused on team-building and is now shifting towards a winning strategy.

“We average about 58 to 60 players daily,” he noted. “We split our time between classroom learning and field practice.”

During his career, Beard has been mentored by notable figures like Antonio Pierce and Marvin Lewis of the Las Vegas Raiders. “They’ve pledged support in any way they can,” Beard said.

The community is optimistic about the new season. Booster club board member Kellie Droste expressed excitement, saying, “We are eager for the positive changes and upcoming season.”

Photo: Hailey Mattson, May 9, 2024. [Bryan Mordt]

Among the players, Hailey Mattson stands out. At 110 pounds, this sophomore safety competes fiercely among larger teammates. With a 4.0 GPA, Mattson brings a scholarly approach to the game. “I once tackled one of our biggest running backs,” she said, illustrating her determination.

Coach Beard praised her work ethic. “She’s one of the hardest-working players on the team,” he said. Freshman Defensive Coordinator Daniel Wehle commended her coachability and determination, recalling her strong defensive performance last season.

Mattson dreams of becoming a sports broadcaster. She volunteers as a referee and plays softball as well, showcasing her versatile athletic talents. “I play softball during the off-season and I absolutely love it,” she shared.

Mattson faced and overcame doubts due to her gender. “They think I can’t do it because I’m a girl, but I show them I can,” she asserted. Her mother, Deidre Mattson, is her biggest supporter, proud of her daughter’s self-motivation and drive.

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